01
Wholesale Performance
The top-level view of order value, units, orders and active accounts by season, with drill-down into what explains it.
For brands
The best brands run wholesale on TOMORROW.
Sales is the AI sales rep for wholesale. It remembers every conversation, captures every order and does the follow-up. You choose how it runs, account by account: human-led alongside your rep, or fully automated from introduction to order, payment and refill. More accounts ordering, more often, at higher value.
Human-led
Your rep leads. Sales prepares, recalls and follows up.
Automated
Sales works the account end to end, on its own.
01Automated Sales
Every account worked from catalog to paid order.
Sales reaches out with the right range, answers product questions, strengthens the proposed order and follows it through to payment. Your team can step in at any point, or let Sales run the account on its own.
TOMORROW / Sales · account outreach
AUTOMATED SALES · SS26
Every account has a next move.
274
Accounts
68
In conversation
$412k
Open value
ACCOUNT QUEUE
18 ACTIVE TODAY
Meridian Store
Buyer replied
$18,420
Northline Goods
Catalog opened
$12,800
Harbour Supply
Follow-up due
$9,600
Common Ground
Draft order
$14,240
MERIDIAN STORE · SELECTED
Buyer replied to the SS26 introduction
We were strongest in jackets and denim last year, but printed t-shirts were softer than we hoped. What would you change in the opening order?
SAM · 09:14
Add depth in M–L jackets and 32–34 denim. Reduce printed t-shirts while you build confidence in the new range. I can return a proposed order today.
SALES · 09:16
CATALOG ATTACHED
Field_Equipment_SS26.pdf
180 styles · personalized selection
NEXT ACTION
Build the proposed order
Due today · expected value $18,420
01
Catalog sent
02
Buyer engaged
03
Order drafted
04
Payment collected
02Refill Agent
Reorders happen before the account goes quiet.
Sales knows each account's usual reorder cadence. It opens the conversation, takes the buyer's product and size instructions, and returns a ready-to-agree spreadsheet.
TOMORROW / Sales · refill opportunities
REFILL AGENT · THIS WEEK
43 accounts are past their usual cadence.
$86k
RANKED BY OVERDUE CADENCE
VALUE
Meridian Store
+16 days
$3,180
Pace jacket · Court runner
Northline Goods
+12 days
$4,460
Field pant · Chore coat
East End Supply
+9 days
$2,744
Court runner
WHATSAPP · MERIDIAN STORE
Hi Sam, what do you need to reorder before the holiday season? I can put the order together quickly.
Court runner and Pace jacket. Skew more units to the middle sizes this time.
Done. M–L in the jacket and 9–10 in the runner. The spreadsheet is ready for your agreement.
ORDER READY
XLS
Holiday_Refill_Meridian.xlsx
PRICED SPREADSHEET
- Pace jacket
- 12 units
- Court runner
- 18 units
- Order value
- $3,180
READY FOR AGREEMENT
03Sales Sidekick
Your reps walk in knowing what changed, and where the account can grow.
Sales compares the last order with the proposal, identifies the changes worth discussing, and surfaces credible category expansion and uplift opportunities from similar retailers.
TOMORROW / Sales · account brief
STRATEGIC ACCOUNT · HUMAN-LED
Meridian Store meeting brief
Prepared for Alex Morgan · Thursday, 10:30
+$10,420
TOTAL EVIDENCED UPSIDE
ORDER CHANGE
Last season vs proposed
96 units vs 88
Pace jacket
+8
Field pant
+8
Chore coat
+6
Printed t-shirt
-26
— Last order— Proposed
CATEGORY EXPANSION · $4,180
Introduce knitwear
Six similar retailers buy knitwear with outerwear. Start with 12 units across the two strongest price points.
ACCOUNT UPLIFT · $6,240
Increase proven depth
Jackets and pants remain below comparable accounts. Add units in the sizes Meridian bought most often.
YOUR TALKING POINTS
Three things to cover
- 01Confirm the printed t-shirt reduction.
- 02Agree the M–L and 32–34 size depth.
- 03Propose the 12-unit knitwear test.
04Account memory
Sales doesn't start empty. It starts working.
Step one
Make the basics effortless.
Order value, active accounts, reorders, coverage, territories, rep portfolios: the questions that take days of spreadsheet work, answered in seconds.
Step two
Then find what nobody asked for.
The account drifting away before it lapses. The reorder window about to close. The expansion the numbers already support. Ranked, valued and in the rep's hands.
05KEY INTELLIGENCE AREAS
The whole wholesale business, read at once.
02
Accounts
Finds growing, declining, lapsed and expandable retailer relationships.
03
Products & Assortments
Shows what retailers order and where product, size, colour, category and season patterns emerge.
04
Reorders & Expansion
Finds credible repeat-order and account-growth opportunities.
05
Territories
Maps wholesale value, momentum, concentration and whitespace by retailer location.
06
Sales Team
Shows rep performance, portfolio health and the next accounts needing attention.
07
Orders
Makes the order book easy to search and analyse by season, week, account, product and rep.
06Find the value
Find where the growth is.
TOMORROW reads your order book the way your best reps do: accounts, reorders, products and territories. Then it ranks what is actually worth doing, in dollars.
0
Accounts pulling bookings down
$0K
Reorders ready to close
0
Accounts overdue a follow-up
+0%
Footwear sell-in YOY
+0%
Women's sell-in YOY
+0%
Outerwear sell-in YOY
-0%
Accessories sell-in YOY
-0%
Men's basics sell-in YOY
07The surfaces, on screen
Data to decisions. Decisions to action. Action to result.
01Wholesale performance
TOMORROW / wholesale · order book · season to date
What moved the season
$4.8m
Order value, +7% YoY
Outerwear
+18%
Knitwear
+9%
Denim
+4%
Shirting
-3%
Dresses
-12%
Units are up 3% on outerwear and knitwear, but order count is down 4%. Twenty-eight established retailers have not ordered at all, and eleven of them normally write more than $20k a season.
Recommended action · Give every rep the ranked list of missing accounts before the season closes.
07Growth, decline & lapse
TOMORROW / accounts · drift · lapse risk
Accounts going quiet
$125k
At risk across 5 accounts
Northline Supply
19 wks since last order
$34k
Harbour & Co
16 wks since last order
$28k
Field Street
14 wks since last order
$24k
Marlow Trading
12 wks since last order
$21k
Verge Retail
11 wks since last order
$18k
Each of these accounts ordered on a predictable cycle for three seasons and has now passed its normal window.
Recommended action · Book the five calls this week, lead with the styles each account reordered last season.
03Reorders & expansion
TOMORROW / reorders · momentum · season
Which repeats are building
$620k
16% of season order value
Reorder units, week 1 → week 12
Core fleece
19 retailers
+34%
Merino crew
14 retailers
+21%
Utility short
9 retailers
+8%
Tailored trouser
5 retailers
-64%
Core fleece reorder units are up 34% across nineteen retailers. The tailored trouser has fallen from fourteen reordering retailers to five, and nothing replaced it in those buys.
Recommended action · Push fleece into every open follow-up, and ask the nine lost trouser accounts what changed.
06Territories
TOMORROW / territories · coverage · California
Where the map is thin
6 of 22
Northern California ordering
Los Angeles
42 of 48 retailers
$912k
San Diego
18 of 24 retailers
$286k
Bay Area
14 of 31 retailers
$248k
Sacramento
9 of 19 retailers
$134k
Northern CA
6 of 22 retailers
$78k
California contributes $2.4m, but 38% of it sits in Los Angeles. Northern California holds twenty-two known retailers and only six have ordered this season.
Recommended action · Route the rep north with a call plan ranked by the value each retailer wrote last season.
10Account expansion
TOMORROW / accounts · expansion potential
The category they never bought
$64k
Evidenced across 12 accounts
Cobalt Outfitters
$18k
FootwearApparel
Ridgeway Stores
$12k
ApparelAccessories
Salt & Pine
$11k
KnitwearOuterwear
Union Goods
$9k
FootwearApparel
Twelve accounts buy one category from you and buy the comparable category elsewhere. Retailers of the same size and profile carry both, and they write 26% more a season.
Recommended action · Take the matched-retailer evidence into each buy review and open the second category.
12Size performance
TOMORROW / products · size curve · ordered vs reorders
Total demand by size
21 units
Reordered in S and M
XS
S
M
L
XL
XXL
Grey · initial orders · Colour · reorders
S and M account for 67% of total demand. Production orders should reflect that demand, including the additional stock held back for reorders, rather than overproducing XS, XL and XXL.
Recommended action · Align production orders to demand, with more S and M and less XS, XL and XXL, especially in the additional stock held back for reorders.
15Sales rep performance
TOMORROW / sales team · portfolio health
Portfolios, not league tables
51 accounts
Largest book, slowest growth
A. Mercer
$1.42m · 46 accounts
+12%
J. Okafor
$1.18m · 39 accounts
+6%
L. Duarte
$0.94m · 51 accounts
-3%
S. Halvorsen
$0.71m · 28 accounts
+9%
The largest book is the slowest growing. Fifty-one accounts is more than one rep can work properly, and eleven of them have not been contacted since the last market.
Recommended action · Move the eleven neglected accounts to the rep with capacity and evidenced growth.
02Account risk
TOMORROW / risk · revenue concentration
How much rests on five buyers
46%
Season value in the top 5, was 37%
Top 5 retailers
37% → 46%
Next 15
30% → 27%
Next 40
21% → 18%
Long tail
12% → 9%
Nine points of season value moved from the tail into the top five accounts. The line marks where each tier sat last season. Growth looks healthy and the base underneath it is thinning.
Recommended action · Set a coverage target for the next forty accounts and hold the top five flat in plan.
08At scale
Every account, every territory, every order.
Ten accounts or ten thousand, the engine reads them the same way. A single engine is grounded in your order book, and your existing systems stay exactly where they are.
No finding without a dollar value. No dollar value without a call to make.